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Professional Development - Online
Event Entrepreneurship Bus. Foundations - Oct/22 - CT2223ELIP100X0
Event Entrepreneurship: Business Foundations is designed for event & meeting professionals who are considering launching their own events business, or for those with an existing business looking to develop fundamental business skills. This course is ideal for professionals looking for an efficient and comprehensive introduction to key business fundamentals. During the beginning stages of starting a company, a strong business acumen is crucial for success. Event Entrepreneurship: Business Foundations will walk you through key competencies that are required for getting a business off the ground, from creating an initial strategy and actionable goals, to drafting budgets and obtaining financing. The curriculum will then familiarize you with marketing strategies, effective pricing methods, how to obtain your first clients, and much more. Upon completion of the course, you’ll have an understanding of the business tools and skill set needed to build a strong foundation for your business.
Registration Dates
Online:Thu  Jun 2, 2022  12:00AM - Thu  Sep 22, 2022  11:55PM
General:Thu  Jun 2, 2022  12:00AM - Thu  Sep 22, 2022  11:55PM
Season:
2022/23
Course Type:Open to All Adults
Location: Online
Instructor:None Assigned
Status: Registration Closed
Flex Registration:No  
Date Range: Tue  Oct 4, 2022 - Tue  Nov 15, 2022
Rates: 
NameAmount
Registration Fee
$750.00
Sessions: 6
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1Tue  Oct 4, 202212:00AM - 12:00PM
Location: Online
2Tue  Oct 18, 202212:00AM - 12:00PM
Location: Online
3Tue  Oct 25, 202212:00AM - 12:00PM
Location: Online
4Tue  Nov 1, 202212:00AM - 12:00PM
Location: Online
5Tue  Nov 8, 202212:00AM - 12:00PM
Location: Online
6Tue  Nov 15, 202212:00AM - 12:00PM
Location: Online
Prerequisites
Need To Know • Courses are delivered online. • New lesson content is uploaded each week in video format. Lessons may be viewed at any time once they are released. • Lesson videos can be completed at your own pace. • Students are given an additional four weeks from certificate end to catch up. • Students have access to class community forums to support each other. • Instructors assess the student's work and issue a grade. Minimum course passing grade is 75%. • Instructors are available to answer questions at set times each week. • Students must receive a passing grade in the course, for the course to qualify towards Certification.
Information and Requirements
Learning Outcomes

  • Draft a business plan that focuses on identifying your business niche, target markets & customers, product & service offerings, pricing strategy, and competitive positioning, as well as setting goals that you’d like to achieve
  • Understand fundamental sales skills including prospecting for new clients, evaluating & responding to RFP’s, designing proposals and delivering compelling presentations
  • Consider marketing, advertising and public relations options
  • Evaluate the basic financial performance of your business by reviewing profit & loss statements, balance sheets, budgets, and other key financial documents

    • NOTE: this course focuses on business fundamentals only, and does NOT teach event planning or management.

    Instructors: Howard Givner - Founder & CEO and Kelli McCrea

    Digital Credentials After you've successfully completed the course and final exam, you'll be awarded your very own ELI Digital Credential showcasing your Certification. You can display your digital credential on your social media profiles, website, and email signature. Certificates qualify for continuing education credits with the Events Industry Council Certified Meeting Professional (CMP) designation. Course Requirements Students are responsible for purchasing their own supplies. Regular access to a computer with a webcam, microphone, and high speed broadband internet connection is required.

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