This intensive course is designed for emerging creative entrepreneurs. The course builds on the skills and concepts taught in the Social Media Marketing for Creative Professionals course. Students will learn how to develop their unique voice and professional brand, reaching both wide and focused audiences, to acquire and retain customers profitably and increase their competitiveness in the field. The content creator economy is booming. In Canada alone, YouTube’s creator ecosystem contributed almost 1 billion dollars to the GDP in 2020 and 84% of Canadian creative entrepreneurs say that YouTube helped them reach audiences they wouldn’t otherwise have access to (Google Official Canada Blog, June 15, 2021). For many creatives, sales revenue from YouTube, TikTok, Instagram, and Snapchat, have surpassed traditional retail channels.

LEARNING OUTCOMES

Upon successful completion of this course, students will:

• Create a content strategy, through research, ideation, and development
• Writing compelling copy with a strategic transmedia framework
• Coordinating cross platform media production
• Integrating cross cultural sensitivity in content creation
• Identifying target audiences
• Editing, disseminating, amplifying, and monetizing content
• Understanding metrics and key performance indicators
• Collaborating with other brands

Instructor: TBA